We have been working closely with the team at dribble to deliver an app that helps parents find places and things to do locally.
registered users, averaging over 1100 active users per week
venues within the app
venue reviews by other parents
When Dribble was first pitched, the key objective of the app was to help parents who were out and about in towns or cities find the nearest baby change.
We really wanted to find activities or restaurants that suited the individual users family. With this idea we added functionality to have saved user preferences which included interests and venue requirements such as free parking, breastfeeding friendly or simply… free wi-fi.
We also added the ability to add child profiles for each of the users children which would specify which activities your they enjoyed, their behaviour, if they had any dietary requirements and any facilities that they might need i.e high chairs or space for a buggy.
These preferences could be applied to venues whilst searching for play & do activities or food and drink venues either near the user (near me now) or at a specified location (plan ahead).
Another way we use the profile preferences and keep content dynamic is including an ‘inspire me’ section which presents different themed (e.g further afield, indoor activities) venues that would be perfect for the users family.
Clean and simple
The user interface needed to be clear and simple as the main use case would be a stressed parent trying to handle kids in the middle of a busy city or town.
An invision prototype was created and was used for user testing, we already had the ideal participants as there was a 3,000+ strong Dribble community group active on Facebook. During the testing different task scenarios were set to gain insights on user behavior. New findings were applied to the prototype and re-tested before progressing to designing the user interface.
Card components were applied in carousels and lists in order to give the user a quick snippet of a venue or event. Smaller bites of content are much easier to digest and the user would get enough information a further tap would not be needed.